HOW TO CHOOSE KEYWORDS THE KEY TO MAKE MONEY IN ADSENSE.

An Introduction to Keywords to make money online.
There are a few ways to make money blogging.One of the method is through Adsense.Through Adsense one can make money online.Google through Adwords displays ads of product and services.Advertisers use this to display their ads online.To distribute these ads online Google has roped in bloggers to spread these ads through their blogs.Google pays a part of the charges it gets from advertisers to Publishers, the ones like you and me.When a blogger has a Adsense account, Google displays ads relevant to the theme of the blog.When visitors click on the ads, Google pays the account holder.
People using internet type a word or a phrase of words to find what they want. These words are known as keywords.So the search engine will display websites that have these keywords in them. It lists the websites according to the page rank each site has.Each search engine has its own way to allot page rank to websites.So having the most relevant keywords to the theme of the blog, the blog will earn a good page rank and traffic.

How to research the keywords for making money from your blog.
Before creating a blog, you should choose a subject for your blog.This will be your blog's theme.Choose a subject in which you are interested and prepared to do some research on the subject.Now for the title of the blog, you have choose a good keyword.Go to Google Adwords and create an account.Here you can find Google keyword tool under opportunities.Type the theme word in the search box. The keyword tool will give a list of related keywords with the percentage of competition and no of searches for a month. Choose one with low competition and a good number of searches, for your blog.
Prepare a spreadsheet with 4 columns.The columns' are 1]General competition % 2]searches/demand{Google} 3]Direct supply 4]keyword potential Index(KPI).
For Direct supply {column 3},we have to use the Google search engine with a Google operator-allinanchor:keyword.So in Google search box type allinanchor:followed by the keyword.Refine your demand figures by choosing "exact Match" in the keyword tool and search for results.
To calculate KPI do the following:
1]Demand {D} to the power of 2 / Supply {S} = KOI
2] log {KOI}* 2               = KPI
Keywords with higher KPI and a supply over 2 million is to be filtered.A KPI above 6 is good with less than 2 million supply.IF any keywords have same KPI,check the supply figure and go for the keyword for which supply is less. This will be your best keyword you should target for your money making efforts. At the same watch the trend for this keyword from Google analytics.
If the trend is going up with lot of searches, pitch for this keyword.The other keywords are to be used in the content of your blog copy.

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INCORPORATE YOUR NICHE KEYWORDS IN BLOG TO MAKE MONEY.

Keywords are very important for a blog to rank well in the results.
The amount of keywords you use in your blog copy should not be more than 2 to 3 percent of the total number of words the blog copy contains.This is known as keyword density.To choose the niche keywords refer to BLOG TO MAKE MONEY THROUGH KEYWORDS.

Tips for using keywords in blog copy to make money blogging:
1]Use the niche keywords in the {meta content...name} to the HTML of your blog.
2]Choose a primary and a secondary keyword from the list you have prepared for your site.Write a blog copy with this primary and secondary keyword, for which you want to rank well in the results.

3]Include the primary keyword in the title of the article.You also try to include the secondary keyword in the same title.If you find that it is not possible to include and maintain good English than do not include the same in the title.Keep the title catchy and of normal length.
4]Use the primary or secondary keywords for the description tag of the blog copy.
5]The first paragraph should be a summary of the blog copy and tell what the blog copy is about precisely.The primary and secondary keywords should be used here.
6]The body of the copy should be well structured with paragraphs. Headings and sub-headings containing the keywords will make the copy search engine friendly.
7]Use internal and external links in your copy to help the search engine to follow the links, with the anchor text rich in keywords.
8]The last paragraph should tell about the conclusion the blog copy has arrived at.
9]The blog copy should be about 250 to 300 words length.
10]If you use a picture in your blog copy make sure you give a caption or title with keywords.

 

Raghu Natrajan

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