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Saturday, November 13, 2010

HOW TO CHOOSE KEYWORDS THE KEY TO MAKE MONEY IN ADSENSE.

money in Adsense An Introduction to Keywords to make money online.
There are a few ways to make money blogging.One of the method is through Adsense.Through Adsense one can make money online.Google through Adwords displays ads of product and services.Advertisers use this to display their ads online.To distribute these ads online Google has roped in bloggers to spread these ads through their blogs.Google pays a part of the charges it gets from advertisers to Publishers, the ones like you and me.When a blogger has a Adsense account, Google displays ads relevant to the theme of the blog.When visitors click on the ads, Google pays the account holder.
People using internet type a word or a phrase of words to find what they want. These words are known as keywords.So the search engine will display websites that have these keywords in them. It lists the websites according to the page rank each site has.Each search engine has its own way to allot page rank to websites.So having the most relevant keywords to the theme of the blog, the blog will earn a good page rank and traffic.

How to research the keywords for making money from your blog.
Before creating a blog, you should choose a subject for your blog.This will be your blog's theme.Choose a subject in which you are interested and prepared to do some research on the subject.Now for the title of the blog, you have choose a good keyword.Go to Google Adwords and create an account.Here you can find Google keyword tool under opportunities.Type the theme word in the search box. The keyword tool will give a list of related keywords with the percentage of competition and no of searches for a month. Choose one with low competition and a good number of searches, for your blog.
Prepare a spreadsheet with 4 columns.The columns' are 1]General competition % 2]searches/demand{Google} 3]Direct supply 4]keyword potential Index(KPI).
For Direct supply {column 3},we have to use the Google search engine with a Google operator-allinanchor:keyword.So in Google search box type allinanchor:followed by the keyword.Refine your demand figures by choosing "exact Match" in the keyword tool and search for results.
To calculate KPI do the following:
1]Demand {D} to the power of 2 / Supply {S} = KOI
2] log {KOI}* 2               = KPI
Keywords with higher KPI and a supply over 2 million is to be filtered.A KPI above 6 is good with less than 2 million supply.IF any keywords have same KPI,check the supply figure and go for the keyword for which supply is less. This will be your best keyword you should target for your money making efforts. At the same watch the trend for this keyword from Google analytics.
If the trend is going up with lot of searches, pitch for this keyword.The other keywords are to be used in the content of your blog copy.
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1 comment:

  1. That is true. As an author and business man, I can relate to how you said, "People using internet type a word or a phrase of words to find what they want. These words are known as keywords". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!

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